The first, Edition, showcases Lacoste's greatest hits. The second, Unexpected, puts a youthful, new spin on the brand's classic silhouettes (think polo dresses made of black leather and espadrille/tennis shoe hybrids). Unexpected also has its own logo — a set of three multicolored wheels created by eminent British designer Peter Saville — to further differentiate it from those pieces marked by the famous little green crocodile.
This latest collection emphasizes the duality of sophistication and sportiness Lacoste has exhibited since its founding in 1933. After 80 years, this surely isn't your grandfather's Lacoste.
U.F.O - Lacoste - Celebrating 80 Years from Not To Scale on Vimeo.
Co-Designed & directed by Axel Courtiere & FX Pourre at UFO this latest stop motion project takes us through the years of Polo Lacoste. Part of the 80 years of the Lacoste Polo campaign the 1 minute film was created with French agency BETC LUXE was shot in Paris over 3 days.
www.lacoste.com