Following in the footsteps of last spring's limited-edition Post Recycled Dry denim launch, Nudie Jeans
is back with another ecologically-minded initiative. This time the
Swedish denim brand branches into interiors with a limited run of
Post-Consumer Recycled Denim Rugs. Available today exclusively from
Nudie Jeans' eight brick and mortar concept stores scattered around the
world, the Scandinavian-style rag rugs have been meticulously
constructed one at a time from a large batch of donated, worn-in Nudie
Jeans. 
To eliminate any unnecessary movement and middlemen—and thus the
impact on the environment—Nudie Jeans called upon their organic denim
supplier Bossa in Turkey to produce the rugs. The beautiful
stratification is directly related to the production process during
which the old jeans are individually cut into serrated strips of denim,
sewn together and rolled onto spools. From here the strips are hand
woven using a vintage manual shuttle loom. 
Measuring 1½ x 2 meters, the very small run of Post-Consumer Recycled Denim Rugs are now available for $599 from Nudie Jeans Concept Stores
in Los Angeles, Gothenburg, Stockholm, Zurich, Chapel Street Melbourne,
Sydney, Barcelona and Tokyo. To find out more about Nudie Jeans' global
initiatives—from committing to exclusively using 100% organic cotton to
raising wages in India—visit Nudie Jeans online.Images courtesy of Nudie Jeans