Inside Chanel: the history of Chanel in 9 chapters

Chanel opens the doors of his house with Chanel Inside, a series of nine short films that trace the history of the brand and its legendary designer, Coco.

A year after the first episode, Chanel has just released chapter 5 complete Inside Chanel, a web series of nine short films during 2.30 to 4.00 minutes. The episodes trace the history of the brand, the life of the creator, the key pieces of the house and revolutions that have made Chanel based documentaries, archival footage, motion graphics and interviews.

Find out more about Coco Karlito the little black jacket, perfume No. 5, boyish cut tweed suit jacket or the famous double C logo to, I invite you to watch these new episodes are really interesting with their motion graphics and fun explanations.

Ready to become an expert on Chanel? Make yourself comfortable, it's gone for 30 minutes of travel time!


Chapter 1: CHANEL N°5 - For the first time - Inside CHANEL from CHANEL on Vimeo.
For the first time, CHANEL tells its story online at Inside-Chanel.com
Chapter 1: the legend of N°5. Journey back in time through the CHANEL archives into the heart of this magical perfume, beginning with the revolutionary moment of its creation.




Chapter 2: Marilyn and N°5 - Inside CHANEL from CHANEL on Vimeo.
To the question "What do you wear to bed?" Marilyn responded, "CHANEL N°5."
What inspired Marilyn's world-famous reply? Discover the answer in Chapter 2 of Inside CHANEL, with the new film titled "Marilyn and N°5." 




Chapter 3: Chanel and the diamond - Inside CHANEL from CHANEL on Vimeo.
In Chapter 3 of Inside CHANEL, discover how Gabrielle Chanel revolutionized the world of High Jewelry in 1932 when she presented a collection exclusively dedicated to the diamond. Now, 80 years later, her "Bijoux de Diamants" still shine in the open sky of Place Vendôme.




Chapter 4: The jacket - Inside CHANEL from CHANEL on Vimeo.
In Chapter 4, discover how Gabrielle Chanel created the iconic CHANEL jacket. Characterized by both masculine and feminine features, the casual but elegant suit is an iconic creation that built her legend and forged the House of CHANEL. Today the jacket still occupies a unique place in the world of fashion and has been endlessly reinvented by Karl Lagerfeld in each of his collections.




Chapter 5: Coco - Inside CHANEL from CHANEL on Vimeo.
The story of a young orphan who reinvented herself and became Coco Chanel. In Chapter 5 of Inside CHANEL, discover Coco Chanel's humble beginnings, from her birth in 1883 to meeting the love of her life Boy Capel. This new film unveils the woman behind the legend, who in a stroke of genius transformed the female silhouette. Coco Chanel closed one era and launched a new century of fashion.




Chapter 6: Mademoiselle - Inside CHANEL from CHANEL on Vimeo.
Coco becomes Mademoiselle. In Chapter 6 of Inside CHANEL, discover Mademoiselle's journey from a young girl to an acclaimed couturière. Her passions, her successes, her sorrows. The birth of Chanel N°5, costume jewelry, and the little black dress. But at the height of her glory, Mademoiselle was far from having said her last word.




Chapter 7: Gabrielle Chanel - Inside CHANEL from CHANEL on Vimeo.
A woman becomes a legend. In Chapter 7 of Inside CHANEL, Gabrielle Chanel makes a triumphant return and impresses her style upon the world. Nearly half a century after her death, the style of CHANEL endures thanks to the genius of Karl Lagerfeld, who never ceases to cultivate, to reinvent, and to exalt its legacy.




Chapter 8: Coco by Karl - Inside CHANEL from CHANEL on Vimeo.
Coco according to Karl. In Chapter 8 of Inside CHANEL, Karl Lagerfeld shares his vision of Coco Chanel: her childhood, her charisma, her legend, and the indelible mark that Coco has left 100 years after opening her first boutique.




Chapter 9: CHANEL by Karl - Inside CHANEL from CHANEL on Vimeo.
CHANEL style according to Karl. In Chapter 9 of Inside CHANEL, Karl Lagerfeld reveals his thoughts on the enduring style created by Mademoiselle Chanel. "It is a visible legend. It is a cosmopolitan phenomenon. It is globalization before globalization ever existed. And that is genius."