1. CÉLINE
Starring Julia Nobis and Daria Werbowy by Juergen Teller
Celine Spring/Summer 2014 campaign
Although Phoebe Philo surprised many with her spring/summer 2014
collection, marked by vibrant colours and heavy brushstrokes, it now
feels as authentically Céline as the minimalist cuts she reworked for
years. The brand’s latest and boldest campaign to date captured Céline’s
forward momentum with Philo favourite Daria Werbowy joined by the
dynamic and confident Julia Nobis, both draped in a kaleidoscopic
palette. The transformation is testament to Philo’s skill as a fashion
chameleon; in one fell swoop, she shifted the Céline aesthetic
dramatically without alienating her loyal followers.
2. AGNONA
Starring Dree Hemingway by Inez and Vinoodh
Agnona Spring/Summer 2014 campaign
Just two seasons in, ex-Yves Saint Laurent creative director Stefano
Pilati has brought his seemingly complete vision for womenswear to the
60-year-old Agnona. Indeed, the spirit of the Agnona brand, as
manifested this season by the elegant Dree Hemingway, seems to have been
conceived by Pilati long before its realisation on the runway.
Hemingway’s turn as the sensual yet elegant Agnona lamb, rendered in
black and white, is proof that a brand need not always put the products
on show to sell itself.
3. CARVEN
Starring Marte Mei Van Haaster and Guerrino Santulliana by Viviane Sassen
Carven Spring/Summer 2014 campaign
Guillaume Henry
took over the sleepy French brand Carven in 2009 as a relative unknown
after stints at Givenchy and Paula Ka, rapidly transforming the
80-year-old label into a commercial hit in the contemporary market. With
Carven now on the expansion path in Asia, Henry’s modern and liberated
vision for the brand has also resulted in a spring/summer campaign that
is rendered beautifully by Dutch artist and photographer Viviane Sassen,
with whom Carven partnered for the fifth season in a row. This time
around, Sassen translated her arresting out-of-focus technique to
floating floral elements, lending the campaign a trademark surrealist
touch.
4. TRUSSARDI
Starring greyhounds by William Wegman
Trussardi Spring/Summer 2014 campaign
Unlike the Trussardi campaigns of seasons past, spring/summer 2014’s
dapper greyhounds stole the limelight, prompting a flurry of online
attention. To celebrate the 40th anniversary of its greyhound logo,
Trussardi recruited the widely respected American portraitist William
Wegman, who has been photographing his own Weimaraners in
anthropomorphic poses and costumes for more than 50 years. The frankly
adorable cast, simple props, and primary-coloured backdrops give Gaia
Trussardi’s latest collection a clean, retro-inspired feel.
5. KENZO
Starring Devon Aoki and Paul Boche by Toilet Paper
Kenzo Spring/Summer 2014 campaign
This season, Kenzo creative directors Humberto Leon and Carol Lim
(also founders of retail concept Opening Ceremony) continued their
partnership with Pierpaolo Ferrari, Maurizio Cattelan and Micol Talso of
groundbreaking art magazine Toilet Paper, resulting in campaign
with the kind of visual intrigue and playfulness for which Kenzo has
become known. In our favourite shot, Devon Aoki returns to editorial
pages in photo-illustrated form, perched on a fish plank supported by
Paul Boche; the pair don matching wave-print separates that deliberately
clash with the violently bright magenta-meets-scarlet background.
6. BALENCIAGA
Starring Daria Werbowy by Steven Klein
Balenciaga Spring/Summer 2014 campaign
For Alexander Wang’s
second campaign as the creative director of Balenciaga, he enlisted the
in-demand Daria Werbowy, also the face of Céline and Mango this season.
With a severely slicked-back crop of silvery blond hair and a moody,
heavy-lidded gaze, Werbowy, as the incarnation of Balenciaga by
Alexander Wang, is not a woman to be trifled with — not even by a tangle
of climbing black vines. Wang has pushed his vision for the French
label a step further this season, adding strength onto the spare
darkness that Kristin McMenamy embodied last season.
7. VALENTINO
Starring Malaika Firth, Auguste Abeliunaite, Esther Heesch, Ine Neefs and Maartje Verhoef by Craig McDean
Valentino Spring/Summer 2014 campaign
This season marked a departure from the past for Valentino. Its
leading ladies, having left the safety of ornate indoor settings, are
seen exposed to the elements of a stark desert backdrop. As a result,
they appear emboldened, emanating a kind of quiet strength that has
replaced the fragility of previous campaigns, but with no less drama or
romance.
8. PRADA
Starring Julia Bergshoeff, Dorota Kullova, Ashleigh Good, Gracie Van
Gastel, Amanda Murphy, Viktor Van Pelt, Maggie Jablonski, Lieke Van
Houten, Maja Salamon, Ola Rudnicka, Sabrina Ioffreda, Magdalena Jasek,
Nastya Sten, Cindy Bruna, Anna Ewers, Ophelie Guillermand, Malaika Firth
and Lexi Bolling by Steven Meisel
Prada Spring/Summer 2014 campaign
Mrs. Prada and her intriguing coterie brought the artistic
inspirations of the brand’s spring/summer collection to life in a
dazzlingly colourful and energetic ensemble. Posed as though sitting for
a painter’s portrait or a class photo, the cast is arranged
strategically, making the faces on the label’s fur coats and embellished
dresses appear like cast members themselves. Painterly influences and
sporty schoolgirls make unlikely bedfellows, but not for the ever-clever
Mrs. Prada.
9. GIVENCHY
Starring Erykah Badu, Maria Borges, Asia Chow, Eboni Riley by Mert and Marcus
Givenchy Spring/Summer 2014 campaign
Riccardo Tisci
has a well-deserved reputation for championing diversity in both
Givenchy’s runway shows and advertising campaigns. This season’s
campaign stars Grammy Award-winning neo-soul singer Erykah Badu, who
also served as one of his original inspirations for the entire
collection, flanked by relative newcomers Borges, Riley, and Chow. This
also marks the third season that Tisci has cast artists, actresses and
other non-models he admires for his campaigns. “It’s kind of a family
portfolio,” he said.
10. LANE CRAWFORD
Starring Xiao Wen Ju
Lane Crawford Spring/Summer 2014 Campaign
The only retailer to make the cut, Lane Crawford’s floral-inspired
“Botanica” campaign is a masterclass in lyrical drama and composition.
Starring Chinese supermodel Xiao Wen Ju, wearing intricate headpieces
made in collaboration with hair designer Katuya Kam, the images are set
to inspire an 800-mannequin, botanical-themed store installation.
Source: http://www.businessoffashion.com