Innovative companies - New York tour on and offline

Under the Oracle Retail Exchange held in New York from 12 to 15 January 2014 in parallel with the Retail's Big Show, visits flagship brands of the city were organized.



Uniqlo, 666 5th Ave, NY - Uniqlo.com


The store is a phenomenon in New York, if only by its size. Nearly 8200 m2 of retail space, making it the largest store of the famous 5th Avenue. It is also the largest stock of Japanese fashion brand in the world. It has nearly 100 dressing rooms and 50 cash. Uniqlo launched its e-commerce site in the U.S. in 2012, to deliver the entire United States, including Alaska and Hawaii. For Europe, the company still works on e-commerce from its English site and book France, Spain, Ireland, Germany within 3 to 7 days ...


Fairway Market, 766 6th Ave, NY- Fairwaymarket.com

The company was founded in 1933 in New York. It was then a small business selling fruits and vegetables. Now the company has 14 stores in the state of New York and endorsed the specialty of the delivery of fresh products, prepared in a traditional way. The specificity of Fairway Market? Its range of long products. Nearly 600 varieties of cheese are available, for example as well as dozens of kinds of olive oil. Wealth that can be found on the merchant site sign which gives pride to the product information and nutrition, while proposing a purchase experience interesting line.


Best Buy, Union Square à NY- Bestbuy.com


The brand sales of electronic products with more than 1,105 stores in the USA . It includes a retail space Samsumg within its Union Square store , which is distinguished by a sleek design . To cope with the haggling over the point of sale , more and more widespread as a result of fierce competition on prices on line , Best Buy guarantees since March , to align its prices on those of e -commerce . This warranty shall remain valid for 15 days after the date of purchase if the price comes down on the sites or in other stores . Best Buy has also been followed in this policy by major U.S. retail chains such as Nordstrom and Bloomingdale . Sellers can bargain with customers and provide discounts and benefits ... The multichannel customers and fostering the web to store at the heart of the strategy BestBuy which has also promoted the click and collect in advertising broadcast during the Christmas season.




Diesel, 5ieme avenue, NY- Diesel.com

Store Fifth Avenue offers on 3 levels the entire range of the brand: men clothing , women, children , accessories, perfume , shoes ... The matching policy has been reviewed in the light of financial constraints attributed to cross the canal and through the deployment of Oracle Retail Planning solution. Social media is one of the key elements in the development of attendance outlets and online commerce. And a great hashtag is highlighted on the front of the store and encourages action and join the community of fans. The click and collect is not yet available , and it is without doubt , one of the next projects for Diesel on e -commerce . Like many actors , the arrival of new technologies and multichannel customer expectations have been moving strategies. A situation particularly marked in the luxury sector , which has long fully outsourced its e-commerce, and begins to return to insourcing to take advantage of the opportunities offered by cross-channel and redirect traffic to the stores.


Sunglass Hutt, Times Square, NY - sunglasshut.com

The Times Square store was opened in July 2013. The chain has 2,000 stores in the U.S. and other begins to unfold in Europe. Among the innovative services that outlet, many tablets available in stores offer customers to take pictures and try the pair of glasses of their choice.

These photos can then be shared. Outside the store, the more addicted can also purchase their glasses in a vending machine. A limited number of frames are proposed, but the shopping experience, and made ​​worth a visit: the client tries his pair of glasses virtually, it pays and sees the machine to issue the product in real time. The e-commerce Sunglass Hutt is run as a virtual store, and customers can get their tablets through control points on physical sales and have them delivered at home, if a product is found to be out.